Brand & Experience Design
Role: Graphic Designer
Timeline: 8 Weeks
Tools: Illustrator / Photoshop
The Back to School Campaign was created for Nisa Foundation to support children and families as they prepared for the new school year. I developed the campaign’s overall visual theme and translated it into a cohesive visual system across multiple print and digital touchpoints.The campaign included a main flyer, printable lunchbox note cards, Meta, AdRoll, and Feather advertisements, social media content, blog graphics and banners, email banners, and website banners.
The goal was to create a warm, welcoming, and engaging visual identity that captured the excitement of going back to school while communicating the importance of supporting children and families.I developed a consistent visual direction using school-related imagery, approachable layouts, typography, and Nisa Foundation’s existing brand identity. The system was designed to remain recognizable and cohesive while adapting to different platforms, dimensions, and communication needs.
The main campaign flyer established the core visual direction for the Back to School campaign. It introduced the campaign messaging, imagery, and layout style that were later adapted across the different campaign materials.
To add a personal and engaging element to the campaign, I created a printable set of lunchbox note cards for parents to include in their children’s lunches.The cards featured encouraging and uplifting messages designed to give children a small moment of positivity throughout their school day. The designs followed the campaign’s visual language while being formatted specifically for easy home printing and cutting.This extended the campaign beyond digital communication and created a meaningful physical touchpoint between parents and children.
The campaign visual system was adapted into a series of social media posts designed to communicate key messages in a clear and engaging way.Each post was designed to work independently while maintaining consistency with the overall campaign through repeated visual elements, typography, imagery, and composition.
I adapted the campaign for multiple digital advertising platforms, including Meta, AdRoll, and Feather.
Each platform required different dimensions and layouts, while maintaining the same campaign identity. I focused on creating a clear visual hierarchy and ensuring that the campaign message remained impactful across different advertising formats.
The campaign was extended across Nisa Foundation’s digital platforms through website banners, blog graphics, and supporting visual content.These assets were designed to connect the campaign experience across social media, advertising, and the website, creating a consistent visual journey for the audience.
The final campaign created a cohesive visual presence for Nisa Foundation’s Back to School initiative across print, social media, advertising, web, and email.The project allowed me to develop a complete campaign system and translate one visual concept into a diverse range of communication materials, from digital advertisements and social content to a physical printable resource for families.
