Brand & Experience Design
Role: Brand Designer / UX Designer
Timeline: 2–3 Weeks
Tools: Figma / Illustrator / Photoshop
Scoopy Park is an immersive amusement concept built around the joy of discovery through flavor. The project explores how a brand can translate playfulness into a structured, elevated experience across both physical and digital environments.
A visual system balancing playfulness with precision. Designed to remain expressive while controlled across formats.
Designing a system that feels expressive and vibrant, while maintaining clarity and cohesion across all touchpoints.
The identity needed to capture energy and variety without overwhelming the user.
A structured system guiding users through the park with clarity and ease, enhancing exploration while reducing friction
Create an experience that feels intuitive, engaging, and distinct.
• Build a clear visual language
• Structure user flow within the space
• Maintain consistency across applications
To make the experience more engaging, we created a summer campaign to attract visitors to try the new giant blueberry bouncer game and ice cream flavor the park is offering. We designed interactive Instagram posts where people could share their expectations in the comments. We also chose a bus stop advertisement so children and their parents could see it in the morning on their way to their day activities.
This poster is designed to capture the attention of children walking with their parents and spark curiosity about the park. Placed at street level and in bus stops, it also reaches parents during their daily commute, helping build awareness and interest in the new attraction.
