Scoopy park - summer campaign
This campaign introduced Scoopy Park’s new blueberry-shaped inflatable bouncer as the centerpiece of the summer festival, highlighting its family-friendly splash features and playful atmosphere. The project included a full seasonal rollout: a teaser video for Instagram to build anticipation, a set of social media posts to reveal the attraction and flavor launch, and a refreshed summer brochure to promote the experience across touchpoints. The visual direction focused on bright berry-inspired colors, energetic motion, and joyful imagery to capture the excitement of kids and families engaging with the park’s newest addition.
Graphic Elements
brochure
first Instagram Teaser
Instagram carousal
Through these Instagram carousels, we boosted audience engagement by encouraging interaction and comments through playful questions.
second teaser
poster
This poster is designed to capture the attention of children walking with their parents and spark curiosity about the park. Placed at street level and in bus stops, it also reaches parents during their daily commute, helping build awareness and interest in the new attraction.
