Overview

As part of my practicum with Natalie Labelle, I worked on a range of social media and digital marketing content for Hire a Santa. The project focused on building brand awareness, promoting the company's services, and encouraging people to book Santa appearances for their events. My work included seasonal holiday posts, a series of five promotional category posts for April, digital banners, and social media reels. Throughout the project, I focused on understanding the purpose of each deliverable and creating engaging content that maintained a consistent brand presence across digital platforms.

Social Media Categories

I created visuals for five recurring content categories featured on Hire a Santa's social media page. Each category had its own established color, which I used to maintain consistency and make the different types of content recognizable. The posts followed a consistent layout, featuring a rectangular text area at the top with a short sentence supported by a related visual. My focus was on interpreting each message visually, creating a clear connection between the text and imagery, and keeping the overall design cohesive while allowing each category to retain its own identity.