Editorial Design - Concept Project
Role: Magazine layout and page design
Timeline: 3 Days
Tools: Indesign / Illustrator / Photoshop
SIPP Sparkling Water is a brand for adventurous souls who want to explore global cultures through flavor. It brings the experience of travel into everyday life, turning each sparkling water into a “passport” to a different destination. Designed for Gen Z and Millennials, SIPP focuses on discovery, curiosity, and cultural inspiration.
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The challenge was to differentiate SIPP in a crowded sparkling water market by turning a simple beverage into an experience. The brand needed to communicate adventure and cultural exploration while staying visually appealing and scalable across multiple touchpoints.
The concept “Sparkling Water for Adventurous Souls” guided the entire design process. Research into travel culture and Gen Z/Millennial behaviors shaped an experience-driven approach that extends beyond packaging, including promotional materials and an interactive game to increase engagement.
The identity system reflects exploration and movement through a modern logo, vibrant color palette, and contemporary typography. Each visual element supports the idea of destination-inspired flavors while keeping the brand cohesive and recognizable.
The final design creates a cohesive brand experience through a bold identity system, destination-inspired can labels, and promotional posters. An interactive game adds a playful layer, encouraging users to explore cultures through flavor and strengthening the brand’s storytelling.
