Brand & Experience Design
Role: Brand Designer / UX Designer
Timeline: 2–3 Weeks
Tools: Figma / Illustrator / Photoshop
Finwise is a startup based in Lebanon that helps individuals improve their financial well-being and career prospects. The platform supports job seekers through career development services while also providing tools and guidance for budgeting, saving, debt management, and investing. Finwise was created to address real challenges faced by the Lebanese community and empower users to build a more secure future.
The identity system was designed to communicate trust, growth, and financial confidence. The logo features two arrows forming the letter W, representing the brand's dual focus on career growth and money management. A clean visual language, professional typography, and modern color palette reinforce the brand's approachable and reliable personality.
The challenge was to create a distinctive brand identity that clearly communicates Finwise's two core services while standing out from competitors. The website also needed to feel trustworthy and easy to navigate, despite content limitations that could make pages feel visually sparse.
A structured system guiding users through the park with clarity and ease, enhancing exploration while reducing friction
The design process focused on understanding the needs of individuals seeking financial stability and career advancement. User-centered design principles guided the creation of a clear information architecture, intuitive navigation, and a professional visual experience that helps users quickly find relevant resources and services.
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The final solution combines a strong visual identity with a user-friendly website experience. The logo uses two upward arrows to symbolize guidance, growth, investing, and career development while forming the letter W. The website structure was designed to present information clearly, build trust, and support users in achieving their financial and professional goals.
