Soul Bond - Brand Identity
This project features a luxury Arab-inspired perfume gift set designed around the theme of love, unity, and shared experiences. The collection includes three fragrances — “For Him” (deep oud and amber), “For Her” (rose and vanilla), and a unisex blend “For Us” (balanced oud and sandalwood) — presented together as a premium couples’ gifting experience. Targeted toward middle to high-income customers aged 25–45 and commonly purchased for weddings, Valentine’s Day, anniversaries, or luxury gifting, the brand combines romance, cultural elegance, and meaningful symbolism. For this project, I created the full visual identity including the logo, fragrance labels, packaging design, and the supporting marketing system.
Primary Logo
Style guide
Labels
package Printing
package
Email marketing
These emails will be sent by Sephora and Soul Bond as part of the marketing campaign for the perfume set.
Social media
This social media post and Instagram reel will be designed to engage the audience and promote interaction.
Landing page
This is the Soul Bond website’s landing page, where visitors will learn about the concept behind the brand and be guided toward a clear call to action to purchase the set.
